Four years, one family, and a whole lot of cameras.
For four years our family life played out on ITV — the highs, the chaos, the quiet moments in between. Here's what those years on camera really taught me about family, growth, and building a life worth filming.
People know me now as a businessman and investor — but for four years, a lot of people knew me first as the bloke on the sofa next to Ferne McCann. Our family life was filmed for ITV, and letting the cameras in changed me in ways I never expected.
Ferne and I got together in 2021. By then her show — Ferne McCann: First Time Mum — had already been running on ITVBe for years, following her journey as a mum to her daughter Sunday. When I came into the picture, our life together became part of that story too. In September 2023 the show was rebranded to Ferne McCann: My Family & Me, and that title said it all — it had become a portrait of our blended family.
The bits the cameras caught
They were there for the big moments. Getting engaged in 2022. The arrival of our daughter Finty in July 2023. Building a home and a rhythm as a blended family — me, Ferne, Sunday and then Finty, all figuring it out together. Some of it was joyful, some of it was hard, and none of it was scripted.
What surprised me most was how honest it forced you to be. You can't hide much when there's a lens on you during a real argument, a real sleepless night, a real moment of doubt. Over time you stop performing and just live, and I think that's when it became genuinely worth watching.
What four years on TV taught me
Reality TV gets an easy kicking, but I learned more about myself in those four years than in almost any boardroom. It taught me to own my story — the good and the messy. It taught me that vulnerability isn't weakness, especially as a dad and a partner. And it taught me the discipline of showing up as yourself, consistently, whether the day was going your way or not.
The show came to an end in 2024, and with it, that chapter of our lives on camera closed. I'm grateful for it. It put my family front and centre — which, for someone who calls himself a family man first, felt exactly right.
These days my focus is on building companies through Capsa London. But the lessons from those years — honesty, resilience, and keeping family at the centre of everything — are the same principles I bring to every venture I back. Some things you only learn with a camera pointed at you.